See a sampling of the fine art that can be found at the upcoming MCOST held on the Jan 20-21, 2018 at 34 different studio locations around our beautiful county. The Martin Artisans Guild invites you to meet some of the region’s finest artists and artisans who will be demonstrating their skills and selling their one of a kind art. For maps and more info please go to www.mcost.org or download our "free" app
MARKETING & SALES STRATEGIES FOR ARTISTS
Creative Marketing for Artists
What do artists need to know before marketing themselves? How to prepare your portfolio for the most impact, present yourself professionally, and get taken seriously. How to understand your target customer and market niche, and how to craft a message that connects emotionally with potential collectors. This talk also addresses why people buy, how to use features and benefits, and marketing methods, both traditional and new.
Sales Strategies for Artists
This talk presents opportunities that artists have to enter different markets, and create income streams. How to leverage your art through different formats and price point ranges; how to add value to your work; ways to structure your offering, and increase every sale. Making your art collectable; driving repeat and referral sales.